- via ZOOM
Wednesday, 8 July 2020 - Friday, 10 July 2020
10:00 AM - 12:00 PM
The use of Digital Media such as social media, websites and blogs, and online publications and the multi-modality of such which makes it feasible for people to use it on their laptops, computers, tablets and mobile phones have made it easier for companies and brands to connect to and engage with their target market. One of its revolutionary features is its ability to allow users to interact, comment, like, and engage in real-time, straight from the market to the brand.
Emerging global technology has changed the lifestyle of people around the world and has redefined the way we connect and interact, share photos and conversations with people, and transact business with brands and companies. The use of digital marketing whether for creation of awareness, social engagement, or direct to business transactions is a must for every marketer, brand manager, communicator, account executive, media planner, sales representative, event planner, entrepreneur, and company owner.
Join us for a two-part training entitled “Digital Marketing Boot Camp” this 8 and 10 July 2020 at 10:00 am – 12:00 pm (both sessions) with the following objectives:
- Educate the market about the various digital marketing tools and its benefits
- Train the attendees on how they can leverage these tools to achieve the results that they want
- Introduction to Digital Influencers and how they work
- Share techniques on how they can create a digital marketing campaign
- Share tools on how they can measure the results of these campaigns
Curriculum Topic
Part 1: July 8, 2020, 10:00 AM to 12:00 NN
- Website and Email Marketing
- Social Media Marketing
Part 2: July 10, 2020, 10:00 AM to 12:00 NN
- Social Media Metric (FB and IG)
- Content Marketing
- Influencer Marketing
*Attendees will be granted a certificate of attendance after the session.